Cobra’s “Here For You” Campaign Lives Up to its Name

Cobra is proud to announce the launch of its brand-new payoff line “Here For You”. The tag line cuts to the heart of what the brand is all about. It’s smart, savvy & heart-warming – and it’s likely to make you aware of the times you interact with our products throughout your day.
19 November 2020 Get Inspired
Cobra’s “Here For You” Campaign Lives Up to its Name

Cobra is proud to announce the launch of its brand-new payoff line “Here For You”. The tag line cuts to the heart of what the brand is all about. It’s smart, savvy & heart-warming – and it’s likely to make you aware of the times you interact with our products throughout your day.

Cobra has been here for most South Africans for over half a century and is well known for it’s back of wall plumbing products. We now believe that the time is right to actively promote Cobra as a lifestyle brand that offers consumers a full solution. This new positioning will allow us to do that perfectly. We have been there for those little, everyday moments for many years. Moments that are all intrinsically human. The moments that feel mundane, like washing the dishes after supper; the moments that mean the world, like a bath drawn for you at the end of a long day. The moments we get the kids to brush their teeth after the bed time fight. Moments we can all relate to. The reality is that every time you step into your kitchen or bathroom, you touch a Cobra product and at the heart of it Cobra is here for you.

With the launch of this new positioning we quickly realised that we needed to innovate to live up to the promise and have created some unique assets that we hope do just that. One of these assets is our new concept product brochure which it has aptly been named Not Another Brochure.

Product brochures can be notoriously misleading. They typically show pages and pages of people living perfect lives in immaculate homes, with everything in its rightful place. But life isn't the fairy tale brochures might make us believe. Our homes can be messy, with dishes piling up in the kitchen sink and the occasional towel discarded on the bathroom floor. But that’s what makes them special, personal and unique. Not only do we showcase our beautiful range of products but this edition is full of useful tips and tricks that will inspire you to live your best life in your best home.

At Cobra, we celebrate homes that are real and raw, and perfect in their imperfection.

We hope you enjoy Not Another Brochure as much as we loved putting it together.